WELCOME TO THE EUROPEG7 Creative CouncilPre-voting platform!

WELCOME TO THE EUROPEG7 Creative CouncilPre-voting platform!

The Creative Council is Heineken’s place to foster a robust Creative Culture and share best practices. In the Creative Council, internal and external members meet to retrospectively review, debate, and assess the creative output and track progress towards consistent World Class Creativity in pursuit of commercial effectiveness.

We are looking forward to discussing and underlining the Creative Ambitions in Europe through Winning in Premium, discussing barriers and opportunities, celebrating creative strengths, and being inspired on how to push our creative standards even higher in the session.

THE PRE-WORK

Please review the external cases (4) and internal work (7 global/local brand campaigns) contained on this portal, and rate them using the Heineken Creative Ladder. Your (anonymous) votes will be referenced in the Creative Council session. You can return to your votes to complete or change them anytime using your login details.

If you have any questions, do not hesitate reaching out to Jacobine Lotgering (jacobine.lotgering@heineken.com) or James (jamesw@contagious.com)

PLEASE SUBMIT FINAL VOTES BY
Monday 7th of November
End of day

G7 Europe Creative Council
on November 11th
14.45 – 17.15pm CEST (virtual).

CONTINUE TO

External work
Internal work

My Golden Triangle
is it memorable, is it motivating,
is it truthful?”

– Sir John Hegarty –

Our aim is to bring outstanding creative work into the world that aligns with Sir John Hegarty’s Golden Triangle: work that is memorable, that is motivating, and that is truthful.

VIDEO Golden Triangle by John Hegarty

CONTINUE TO

External work
Internal work